On March 11, Japan earthquake: within, was up Japan Bank's crisis management team and running. Companies such as Nissan and Sony were assessed impact on supply chain immediately. Germany to search for 43 people-was a rescue team in the hours in the air. Cannot be renting a car, the Financial Times reporter was forced to give up the plan after languishing them creeping traffic time, the simulcasting North, has convinced a taxi to drive.
At the same time you have searched for attention to Google Japan to the rescue. Engineer sets the service online has been developed for disaster situations. It represents a new form of data-driven humanitarian aid. Relief efforts in the Japan of heroes and the hard work to overcome information, failure in understanding, is not playing the role.
A service is a people search. It to anyone, reported missing in the online registry, people search or someone can enter the name to determine the safety - eight languages interface. Own survivors can report their whereabouts. Service ???? earthquake, 350, 000 records of individuals began generation last year. It is Chile, Christchurch, was used again after the February earthquake, New Zealand.
Japan disaster in the records of over 620 k was created. Figure until greater than the estimated number of people killed or missing: approximately 27,000 people. Many reasons for disagreement. People experiencing a duplicate entry for later, not "is deleted from the database" register the Roman script, name-, the same is more than one person missing. Also, as police Japan national broadcaster NHK, database deployment, contributed to the missing persons list of Asahi Shimbun. To quantify the success is difficult, but notable cases of survivors before it says Google Christine Chen.
General principles of Google's the best way to improve the usefulness of the data (our special last year description report "the flood of data" so) to add more data to is. So the company name in the database to enhance discovered a clever way. Enables people to upload photos of a long list of recorded and printed on paper walls at the evacuation center. They identified the refugees, missing, or dead. After that, Google crowd name registration database to source — have volunteered to vet the upcoming 5,000, 10,000 photos.
To view a Google map service area for lack of energy planned power cuts in space and time. To identify the most efficient driving directions area also near from the Honda pioneer GPS navigation system real-time traffic data gets Google. Information will of course never is neutral — had to cause panic to get away from the nuclear reactor it is public (unless that is associated with one aid group usually wise) or possibly Fukushima, senior executives of Google to decide whether or not that may encourage people to travel to affected areas.
Finally, leaned over Google's disclosure. However, could not be created that something may be more grateful radiation exposure for Google maps. Can arouse public anxiety easily, so it is hard. A little knowledge is dangerous.
On the other hand, companies are a simple donation system, all services and placed on a web page called Google crisis response information, unified special. Collect the $ 5. For charities 5 m (the credit card fee waived).
Novel itself was nothing about Google Japan responses — had been embroiled in crisis services, etc. Apart from the scale of use, and other disasters to Robin Moroney Google describes the. Unlike Haiti earthquake or South East Asia tsunami in 2004, almost all is Japan to mobile phones and high-speed wireless broadband network access. Results, Japan earthquake, tsunami, nuclear crisis marks the most wired data-driven disaster relief initiatives and is a childhood.
Like under the wireless network failure congestion 9 / 11, America saw a Japan 3 / 11. emails and text messages to pass through easily. Power worked out a cell phone if nobody holds in the dark. Communication and information was lifeline electricity and water. It to fit a single Internet protocol packet 9 / 11 CNN home page basic HTML text to the server and network provides easy to cut. Loads Japan faster, more specifically a basic mobile phone, as well after the March 11, Google page customizations for the disaster —, the majority of the Japanese online — is Smartphone can render web pages than the West.
Disaster's public acceptance of social media to fuel. The Japanese information to gain faster than mainstream media on twitter using widely (and tweets kind of fear of radiation analysis reveals). When the company hired Manager of the month Japan chose the management at the Office of new media and communications, Prime Minister James Kondo. Internet site of the freelance reporter press Japan lukewarm reporters and officials. Located on the edge of the Fukushima plant katsunobu Sakurai, Mayor of 20 km evacuation zone of soma use YouTube to appeal for aid for the Central Government ignored his plea after-and won public support flood. On April 21, he was appointed to time magazine's world's 100 most influential people list.
However, the usefulness of the technology is not uniform. "Confused by the lack of information about House of radio news reliable most has been the source" wrote "#Quakebook" from the "grandfather echo" Sendai (official title "2: 46 am: story of earthquake aftershocks: Japan"), revenue of sentences is organized via Twitter will be donated to charity. "Very few people I generation Internet use" reminded me of his readers.
What is the immediate crisis, what can learn from the wealth of data that we collect? Give access to cultivate information itself first company must be or University Computer Science Department. To understand one thing to delete error in duplicate and 620, 000 records, during the next system real time crisis. Jeff Jonas IBM's different people (NORA) "of a non-obvious relationship awareness" and called to match the same person actually increased their fame as the inventor of the technology. Used to identify his Vegas casino card counters. Here exist in useful.
Secondly, people who donate data how contributing to new opportunity to learn about possibilities offered. For example, what is the average amount? And give you just a little bit, to most of the donations of about $ 15 standard standard deviation ("bell curve" i.e.) according to or not? By contributing $ 2 long tail two or three very rich donors, a handful of generous thing follow a power law distribution? They are using PayPal or credit card donation was? 1 Hour of the day gives people? After which, they read news articles, or you click links in e-mail? Funding appeal for the information to make adjustments to help you, no pointless. Country data or Internet Protocol address also can be classified in the city.
Is that what is crisis when the growth in the role of information. Wasn't just Google Japan: Yahoo! Facebook settings page (without the comprehensive) such as NHK, newspaper websites, and non-profit organizations. At some point the public itself need to question whether or not there is an appropriate role for Government to maintain these systems, business, civil society groups. At the moment, we have Google.org.
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